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Guide · Support operations

METRICS · 8 MIN READ · JUL 2026

The only 4 support metrics an e-commerce team needs

Four numbers. One weekly decision surface

THE WEEKLY SUPPORT SCORECARD

Median first response
14 min
p90 · 2h 18m
Median resolution
3h 42m
waiting time excluded
Top contact driver
Shipping · 31%
−4% vs prior week
Revenue recovered
€4,820
38 assisted orders

Dashboards love to show twenty numbers. On the floor, four are enough: how fast you answer first, how fast you resolve, what people write in about, and what support hands back to revenue.

1 · Median first response.

Averages hide disasters — medians don’t. If your median is 14 minutes but your p90 is 6 hours, your night shift is the story.

2 · Resolution time.

Count from first inbound to resolved, and stop the clock while you wait on the customer. Anything else punishes honesty.

Weekly support scorecard

THE WEEKLY SUPPORT SCORECARD

Median first response
14 min
p90 · 2h 18m
Median resolution
3h 42m
waiting time excluded
Top contact driver
Shipping · 31%
−4% vs prior week
Revenue recovered
€4,820
38 assisted orders

3 · Contact driver rate

Group every conversation into a short, stable list of reasons: shipping, returns, sizing, payments and product questions. Track the share, not just the count. A sudden rise in “address change” is an operations problem before it is a support problem.

4 · Revenue recovered

Support creates value when it saves an order, avoids an unnecessary refund or helps a customer choose the right product. Attribute the action conservatively and report the value separately from ticket volume.

Start with four. Earn the fifth.

If a number does not change a staffing decision, a workflow, or a customer policy, it does not belong on the weekly scorecard. Add metrics only when the team can name the action they trigger.

IS

InboxServe operations team

Written from the support queue · Updated Jul 2026

Put the context beside the conversation

See the full customer story before you reply.

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